Research Article
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Year 2018, Volume: 20 Issue: 1, 38 - 43, 30.04.2018
https://doi.org/10.15314/tsed.421154

Abstract

References

  • 1. Burnaz Ş, Esgin N. (2003). Assessment of the Products Newly Launched on the Market by Way of Brand Expansion in terms of Consumers. Pazarlama Dünyası, (5): 23-30.
  • 2. Cemalcılar İlhan (1994). Marketing-Concepts, Decisions. Beta Publications, Istanbul.
  • 3. Hill L, O’Sullivan T. (2004). Foundation Marketing. 3rd Ed. London, Prentice Hall,
  • 4. Kotler P, Armstrong G. (2004). Principles of Marketing. Pearson Education International, 10th Ed. New Jersey.
  • 5. Oh J, Fiorito SS. (2002). Korean Women’s Clothing Brand Loyalty. Journal of Fashion Marketing and Management, 6 (3): 206-222.
  • 6. Polat E.(2007) Concept of Brand and Attitude of Sportspeople toward a Brand. Gazi University Health Sciences Institute Physical Training and Sports Department Postgraduate Thesis, Ankara
  • 7. SB Çavuşoğlu (2011). Reasons for Preferring Sportive Products and Brand Selection. Academic Journal of Information Technology 2:3:7-18.
  • 8. Shank MD. (2005). Sport Marketing: A Strategic Perspective. 3rd Int. Ed. New Jersey, Prentice Hall Inc.
  • 9. Wagg, S., Goldberg, A. (ed.) (1991) British Football and Social Change, Leicester: University Press, 239-253.

Assessment of the Brand Attitudes of Taekwondo Coaches and Referees

Year 2018, Volume: 20 Issue: 1, 38 - 43, 30.04.2018
https://doi.org/10.15314/tsed.421154

Abstract

The objective
of this study is to examine and interpret the
brand attitudes of the coaches and referees
who take part in contests actively in our country and were included in the 2017
season activity schedule of Turkish Taekwondo Federation and who attended the
Coaches and Referees Improvement
Seminar held in Antalya on December 11-19, 2017. The study group
consists of 346 coaches and referees who took part in the mentioned improvement
seminar in the 2017 season. 
In
the study conducted on the basis of the survey model, Brand Attitude Questionnaire
developed by Polat (2007) was used. In the evaluation of the data and in
finding the calculated values, SPSS 16,0 statistics package program was used. Data
were summarized by providing the percentages, averages, and standard deviations.
As the data were distributed normally, an independent group t test was used for
the double group comparisons and One-way Variance Analysis (ANOVA) was used for
the multiple group comparisons. Upon the conclusion of the ANOVA study, Tukey
HSD multiple comparison test was used to determine the source of the
significant differences. In the scope of this study, the scale reliability coefficient
was calculated as 0.89. In the study, the significance level was taken as 0.05 
In conclusion
of the study, and upon the scrutiny of the
Brand Attitude
Questionnaire
point
averages of the referees and coaches participating in the study as per the
variables of gender, economic level, and sportive experience period, no statistically
significant level of differentiation was observed in all the subcategories, while
statistically significant differences were found in some subcategories according
to the variables of age and marital status.
 



 



       

References

  • 1. Burnaz Ş, Esgin N. (2003). Assessment of the Products Newly Launched on the Market by Way of Brand Expansion in terms of Consumers. Pazarlama Dünyası, (5): 23-30.
  • 2. Cemalcılar İlhan (1994). Marketing-Concepts, Decisions. Beta Publications, Istanbul.
  • 3. Hill L, O’Sullivan T. (2004). Foundation Marketing. 3rd Ed. London, Prentice Hall,
  • 4. Kotler P, Armstrong G. (2004). Principles of Marketing. Pearson Education International, 10th Ed. New Jersey.
  • 5. Oh J, Fiorito SS. (2002). Korean Women’s Clothing Brand Loyalty. Journal of Fashion Marketing and Management, 6 (3): 206-222.
  • 6. Polat E.(2007) Concept of Brand and Attitude of Sportspeople toward a Brand. Gazi University Health Sciences Institute Physical Training and Sports Department Postgraduate Thesis, Ankara
  • 7. SB Çavuşoğlu (2011). Reasons for Preferring Sportive Products and Brand Selection. Academic Journal of Information Technology 2:3:7-18.
  • 8. Shank MD. (2005). Sport Marketing: A Strategic Perspective. 3rd Int. Ed. New Jersey, Prentice Hall Inc.
  • 9. Wagg, S., Goldberg, A. (ed.) (1991) British Football and Social Change, Leicester: University Press, 239-253.
There are 9 citations in total.

Details

Primary Language English
Journal Section Articles
Authors

Yusuf Barsbuğa

Tuncay Sarıipek This is me

İbrahim Bülent Fişekçioğlu This is me

Publication Date April 30, 2018
Acceptance Date May 4, 2018
Published in Issue Year 2018 Volume: 20 Issue: 1

Cite

APA Barsbuğa, Y., Sarıipek, T., & Fişekçioğlu, İ. B. (2018). Assessment of the Brand Attitudes of Taekwondo Coaches and Referees. Turkish Journal of Sport and Exercise, 20(1), 38-43. https://doi.org/10.15314/tsed.421154
AMA Barsbuğa Y, Sarıipek T, Fişekçioğlu İB. Assessment of the Brand Attitudes of Taekwondo Coaches and Referees. Turk J Sport Exe. April 2018;20(1):38-43. doi:10.15314/tsed.421154
Chicago Barsbuğa, Yusuf, Tuncay Sarıipek, and İbrahim Bülent Fişekçioğlu. “Assessment of the Brand Attitudes of Taekwondo Coaches and Referees”. Turkish Journal of Sport and Exercise 20, no. 1 (April 2018): 38-43. https://doi.org/10.15314/tsed.421154.
EndNote Barsbuğa Y, Sarıipek T, Fişekçioğlu İB (April 1, 2018) Assessment of the Brand Attitudes of Taekwondo Coaches and Referees. Turkish Journal of Sport and Exercise 20 1 38–43.
IEEE Y. Barsbuğa, T. Sarıipek, and İ. B. Fişekçioğlu, “Assessment of the Brand Attitudes of Taekwondo Coaches and Referees”, Turk J Sport Exe, vol. 20, no. 1, pp. 38–43, 2018, doi: 10.15314/tsed.421154.
ISNAD Barsbuğa, Yusuf et al. “Assessment of the Brand Attitudes of Taekwondo Coaches and Referees”. Turkish Journal of Sport and Exercise 20/1 (April 2018), 38-43. https://doi.org/10.15314/tsed.421154.
JAMA Barsbuğa Y, Sarıipek T, Fişekçioğlu İB. Assessment of the Brand Attitudes of Taekwondo Coaches and Referees. Turk J Sport Exe. 2018;20:38–43.
MLA Barsbuğa, Yusuf et al. “Assessment of the Brand Attitudes of Taekwondo Coaches and Referees”. Turkish Journal of Sport and Exercise, vol. 20, no. 1, 2018, pp. 38-43, doi:10.15314/tsed.421154.
Vancouver Barsbuğa Y, Sarıipek T, Fişekçioğlu İB. Assessment of the Brand Attitudes of Taekwondo Coaches and Referees. Turk J Sport Exe. 2018;20(1):38-43.

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