Research Article
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Year 2018, Volume: 16 Issue: 4, 246 - 255, 26.12.2018
https://doi.org/10.33689/spormetre.498487

Abstract

References

  • Afthinos, Y., Theodorakis, N. D., & Nassis, P. (2005). Customers’ expectations of service in Greek fitness centers: Gender, age, type of sport center, and motivation differences. Managing Service Quality: An International Journal, 15(3), 245-258.
  • Andreasson, J., & Johansson, T. (2014). The fitness revolution. Historical transformations in the global gym and fitness culture. Sport science review, 23(3-4), 91-111.
  • Argan, M. (2007). Eğlence Pazarlaması. Ankara: Detay Yayıncılık.
  • Brown K, Bradley L, Lingard H, Townsend K, Ling S (2011), Labouring for leisure? Achieving work-life balance through compressed working weeks, Annals of Leisure Research, 14: 43-59.
  • Brown, T. C., Volberding, J., Baghurst, T., & Sellers, J. (2017). Comparing current fitness center members’ perceptions of the motivational climate with non-members. Global health promotion, 24(1), 5-13.
  • Cunningham, S. (2002). From cultural to creative industries: theory, industry and policy implications. Media International Australia incorporating Culture and Policy, 102(1), 54-65.
  • Çimen, Z., & Gürbüz, B. (2007). “Spor Hizmetlerinde Toplam Kalite Yönetimi”, Alp Yayınevi, Ankara
  • Çimen, Z., Sarol, H., & Gürbüz, B. Öncü, E. (2016). “A Scale for Measuring Loyalty in Sport Services: A Relability and Validity Study”, Niğde University Journal of Physical Education and Sport Sciences, 10(3), 395-404.
  • Da Silva, E. C., & Las Casas, A. L. (2017). Sport fans as consumers: An approach to sport marketing. British Journal of Marketing Studies, 5(4), 36-48.
  • Dimmock, J. A., Hallett, B. E., & Grove, R. J. (2009). Attitudes toward overweight individuals among fitness center employees: An examination of contextual effects. Research Quarterly for Exercise and Sport, 80(3), 641-647.
  • Emir, E., Öncü, E., & Gürbüz, B. (2012). Rekreatif Etkinliklere Katılımın Önündeki Engellerin Belirlenmesi: Üniversite Öğrencileri Örneği Examination of Constraints to Leisure Activities in Turkish University Students. Journal of Human Sciences, 14(4), 3895-3904.
  • Ferrand, A., Robinson, L., & Valette-Florence, P. (2010). The intention-to-repurchase paradox: A case of the health and fitness industry. Journal of Sport Management, 24(1), 83-105.
  • Flew, T. & Cunningham, S. (2010). Creative industries after the first decade of debate. The information society, 26(2), 113-123.
  • Galloway, S. & Dunlop, S. (2007). A critique of definitions of the cultural and creative industries in public policy. International journal of cultural policy, 13(1), 17-31.
  • Garcia-Fernandez, J., Bernal-Garcia, A., Fernandez-Gavira, J., & Velez-Colon, L. (2014). Analysis of existing literature on management and marketing of the fitness centre industry. South African Journal for Research in Sport, Physical Education and Recreation, 36(3), 75-91.
  • Gray, S. E., Keyzer, P., Norton, K., Dietrich, J., Sekendiz, B., Coyle, I., & Finch, C. F. (2015). The role of equipment, the physical environment and training practices in customer safety within fitness facilities: The perspectives of fitness industry employees. Journal of Fitness Research, 4(2), 26.
  • Gürbüz, B., & Henderson, K. (2013). Exploring the meanings of leisure among Turkish university students. Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, 15(4), 927-957.
  • Gürbüz, B., Lam, E. T. C. & Koçak, S. (2012). ”Comparison of Members’ Expectations and Perceptions of Service Quality in Health-Fitness Clubs with respect to Demographic Variables”, International Journal of Sport Management, 13 (1), 1-22.
  • Hooker, S. A., Wooldridge, J. S., Ross, K. M., & Masters, K. S. (2018). Do Monetary Incentives Increase Fitness Center Utilization? It Depends. American Journal of Health Promotion, 32(3), 606-612.
  • Koçak, F. (2017a). Leisure Constraints And Facilitators: Perspectives From Turkey. European Journal of Physical Education and Sport Science.
  • Koçak, F. (2017b). The Relationship Between Leisure Constraints, Constraint Negotiation Strategies and Facilitators with Recreational Sport Activity Participation of College Students. College Student Journal, 51(4), 491-497.
  • Kumartaşlı, M., & Atabaş, E. (2015). Spor Merkezi Fitness Salonunu Kullanan Bireylerin Beklentilerinin Değerlendirilmesi. International Journal of Science Culture and Sport, 2(Special Issue 1), 898-904.
  • Lin, J. Y. C., Wang, E. S. T., & Cheng, J. M. S. (2007). The relationship between extroversion and leisure motivation: Evidence from fitness center participation. Social Behavior and Personality: an international journal, 35(10), 1317-1322. Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289.
  • Ong, D. L. T., & Yap, W. X. (2017). The impact of fitness center servicescape on individual behavior: The mediating role of emotional response. Journal of Global Sport Management, 2(2), 128-142.
  • Parviainen, J. (2011). The standardization process of movement in the fitness industry: The experience design of Les Mills choreographies. European Journal of Cultural Studies, 14(5), 526-541.
  • Ratten, V. (2016). The dynamics of sport marketing: Suggestions for marketing intelligence and planning. Marketing Intelligence & Planning, 34(2), 162-168.
  • Surujlal, J., & Dhurup, M. (2012). Establishing and maintaining customer relationships in commercial health and fitness centers in South Africa. International Journal of Trade, Economics and Finance, 3(1), 14.
  • Tsai, Y. (2011). Relationship between organizational culture, leadership behavior and job satisfaction. BMC health services research, 11(1), 98.
  • Tüfekçi, K., Nurhan Papatya, Gürcan Papatya (2014), The Effect of Brand Culture on the Capability to Create Brand Identity under Sports Marketing Intelligence: A Practice in Football Base Associations of Western Mediterranean Region, American International Journal of Social Science, 3(2), 191-202.
  • Wang, J., & Lv, B. (2018). Big data analysis and research on consumption demand of sports fitness leisure activities. Cluster Computing, 1-10.
  • Yahşi, Ü., & Özbek, O. (2016). Ministry of Youth and Sports’ staff perception of the organizational climate and organizational creativity Gençlik ve Spor Bakanlığı personelinin örgüt iklimi algıları ile örgütsel yaratıcılık düzeyi. Journal of Human Sciences, 13(3), 6139-6153.
  • Yıldırım A. ve Şimşek H. (2013). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara 2013.

FITNESS MERKEZLERİNİN İŞLETMECİLİK SORUNLARI VE GELECEĞE YÖNELİK PLANLARI: ANKARA İLİNDE NİTEL BİR ARAŞTIRMA

Year 2018, Volume: 16 Issue: 4, 246 - 255, 26.12.2018
https://doi.org/10.33689/spormetre.498487

Abstract

Araştırmada, spor endüstrisi içerisinde yer alan
fitness merkezlerinin güncel sorunlarının ve geleceğe yönelik işletme
planlarının belirlenmesi amaçlanmıştır. Araştırmada, nitel araştırma tekniği ve
bu tekniğe ait durum çalışması deseni tercih edilmiştir. Veriler, yarı
yapılandırılmış görüşme formu ile elde edilmiştir. Formda, demografik
bilgilerin dışında 12 adet soru bulunmaktadır. Araştırma grubu, Ankara ilinde
ve en az 5 yıllık işletme geçmişine sahip fitness merkezlerinde yönetim kademesinde
görev yapan 13 katılımcıdan oluşmaktadır. Katılımcılar amaçlı örnekleme yöntemi
ile seçilmişlerdir. Formlardan elde edilen veriler içerik analizi yöntemi ile
analiz edilmiştir. Çalışmadan elde edilen veriler sistematik bir biçimde
betimlenmiş daha sonra neden – sonuç ilişkilerini belirleyen kodlar
oluşturularak, belirli temalar altında sınıflandırılmıştır.  Verilerin geçerliğini ve güvenirliğini
saptamak için sorulardaki, duygu ve düşünceler ile arasındaki anlam
ilişkilerine bakılmış ve Spor Bilimleri alanında çalışan üç uzmanın görüşlerine
başvurularak, değerlendirilme yapılmıştır. Araştırma bulgularına göre, en çok
karşılaşılan sorun finansaldır. Buna bağlı olarak malzeme yenilenmesi, rekabet ortamı
ve yerel denetimlerin getirdiği yükümlülükler ise, yöneticiler tarafından
belirtilen diğer sorunlar olarak görülmüştür. Yöneticiler bu sorunları
aşabilmek için çeşitli reklam ve kampanya hizmetlerinden faydalandıklarını
belirterek, kalite artırımı yoluna gittiklerinden bahsetmişlerdir. Ayrıca
yöneticiler, alanında uzman, kaliteli ve yenilikçi bir ekipten oluşan
işletmenin her zaman en önemli hedefleri olduğunu belirtmişlerdir. Yöneticiler
ayrıca bu tip işletmelerde tecrübe, özveri ve nitelikli iş yapmanın çok önemli
olduğunu belirtmiş ve teşvik olmadan işletmelerin zorda kalacağını
vurgulamışlardır. Sonuç olarak, yöneticilerin rakipleri ile mücadele edebilmek,
ekonomik olarak güçlenmek ve tanınmış bir işletme olabilmek için, yaratıcı
endüstriler teorisinde bahsedilen yenilikçi fikirleri, kendi işletmelerinde
uygulamaya çalıştıkları ve bu yönde rekabet içeren bir çaba harcadıkları tespit
edilmiştir. 

References

  • Afthinos, Y., Theodorakis, N. D., & Nassis, P. (2005). Customers’ expectations of service in Greek fitness centers: Gender, age, type of sport center, and motivation differences. Managing Service Quality: An International Journal, 15(3), 245-258.
  • Andreasson, J., & Johansson, T. (2014). The fitness revolution. Historical transformations in the global gym and fitness culture. Sport science review, 23(3-4), 91-111.
  • Argan, M. (2007). Eğlence Pazarlaması. Ankara: Detay Yayıncılık.
  • Brown K, Bradley L, Lingard H, Townsend K, Ling S (2011), Labouring for leisure? Achieving work-life balance through compressed working weeks, Annals of Leisure Research, 14: 43-59.
  • Brown, T. C., Volberding, J., Baghurst, T., & Sellers, J. (2017). Comparing current fitness center members’ perceptions of the motivational climate with non-members. Global health promotion, 24(1), 5-13.
  • Cunningham, S. (2002). From cultural to creative industries: theory, industry and policy implications. Media International Australia incorporating Culture and Policy, 102(1), 54-65.
  • Çimen, Z., & Gürbüz, B. (2007). “Spor Hizmetlerinde Toplam Kalite Yönetimi”, Alp Yayınevi, Ankara
  • Çimen, Z., Sarol, H., & Gürbüz, B. Öncü, E. (2016). “A Scale for Measuring Loyalty in Sport Services: A Relability and Validity Study”, Niğde University Journal of Physical Education and Sport Sciences, 10(3), 395-404.
  • Da Silva, E. C., & Las Casas, A. L. (2017). Sport fans as consumers: An approach to sport marketing. British Journal of Marketing Studies, 5(4), 36-48.
  • Dimmock, J. A., Hallett, B. E., & Grove, R. J. (2009). Attitudes toward overweight individuals among fitness center employees: An examination of contextual effects. Research Quarterly for Exercise and Sport, 80(3), 641-647.
  • Emir, E., Öncü, E., & Gürbüz, B. (2012). Rekreatif Etkinliklere Katılımın Önündeki Engellerin Belirlenmesi: Üniversite Öğrencileri Örneği Examination of Constraints to Leisure Activities in Turkish University Students. Journal of Human Sciences, 14(4), 3895-3904.
  • Ferrand, A., Robinson, L., & Valette-Florence, P. (2010). The intention-to-repurchase paradox: A case of the health and fitness industry. Journal of Sport Management, 24(1), 83-105.
  • Flew, T. & Cunningham, S. (2010). Creative industries after the first decade of debate. The information society, 26(2), 113-123.
  • Galloway, S. & Dunlop, S. (2007). A critique of definitions of the cultural and creative industries in public policy. International journal of cultural policy, 13(1), 17-31.
  • Garcia-Fernandez, J., Bernal-Garcia, A., Fernandez-Gavira, J., & Velez-Colon, L. (2014). Analysis of existing literature on management and marketing of the fitness centre industry. South African Journal for Research in Sport, Physical Education and Recreation, 36(3), 75-91.
  • Gray, S. E., Keyzer, P., Norton, K., Dietrich, J., Sekendiz, B., Coyle, I., & Finch, C. F. (2015). The role of equipment, the physical environment and training practices in customer safety within fitness facilities: The perspectives of fitness industry employees. Journal of Fitness Research, 4(2), 26.
  • Gürbüz, B., & Henderson, K. (2013). Exploring the meanings of leisure among Turkish university students. Croatian Journal of Education: Hrvatski časopis za odgoj i obrazovanje, 15(4), 927-957.
  • Gürbüz, B., Lam, E. T. C. & Koçak, S. (2012). ”Comparison of Members’ Expectations and Perceptions of Service Quality in Health-Fitness Clubs with respect to Demographic Variables”, International Journal of Sport Management, 13 (1), 1-22.
  • Hooker, S. A., Wooldridge, J. S., Ross, K. M., & Masters, K. S. (2018). Do Monetary Incentives Increase Fitness Center Utilization? It Depends. American Journal of Health Promotion, 32(3), 606-612.
  • Koçak, F. (2017a). Leisure Constraints And Facilitators: Perspectives From Turkey. European Journal of Physical Education and Sport Science.
  • Koçak, F. (2017b). The Relationship Between Leisure Constraints, Constraint Negotiation Strategies and Facilitators with Recreational Sport Activity Participation of College Students. College Student Journal, 51(4), 491-497.
  • Kumartaşlı, M., & Atabaş, E. (2015). Spor Merkezi Fitness Salonunu Kullanan Bireylerin Beklentilerinin Değerlendirilmesi. International Journal of Science Culture and Sport, 2(Special Issue 1), 898-904.
  • Lin, J. Y. C., Wang, E. S. T., & Cheng, J. M. S. (2007). The relationship between extroversion and leisure motivation: Evidence from fitness center participation. Social Behavior and Personality: an international journal, 35(10), 1317-1322. Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289.
  • Ong, D. L. T., & Yap, W. X. (2017). The impact of fitness center servicescape on individual behavior: The mediating role of emotional response. Journal of Global Sport Management, 2(2), 128-142.
  • Parviainen, J. (2011). The standardization process of movement in the fitness industry: The experience design of Les Mills choreographies. European Journal of Cultural Studies, 14(5), 526-541.
  • Ratten, V. (2016). The dynamics of sport marketing: Suggestions for marketing intelligence and planning. Marketing Intelligence & Planning, 34(2), 162-168.
  • Surujlal, J., & Dhurup, M. (2012). Establishing and maintaining customer relationships in commercial health and fitness centers in South Africa. International Journal of Trade, Economics and Finance, 3(1), 14.
  • Tsai, Y. (2011). Relationship between organizational culture, leadership behavior and job satisfaction. BMC health services research, 11(1), 98.
  • Tüfekçi, K., Nurhan Papatya, Gürcan Papatya (2014), The Effect of Brand Culture on the Capability to Create Brand Identity under Sports Marketing Intelligence: A Practice in Football Base Associations of Western Mediterranean Region, American International Journal of Social Science, 3(2), 191-202.
  • Wang, J., & Lv, B. (2018). Big data analysis and research on consumption demand of sports fitness leisure activities. Cluster Computing, 1-10.
  • Yahşi, Ü., & Özbek, O. (2016). Ministry of Youth and Sports’ staff perception of the organizational climate and organizational creativity Gençlik ve Spor Bakanlığı personelinin örgüt iklimi algıları ile örgütsel yaratıcılık düzeyi. Journal of Human Sciences, 13(3), 6139-6153.
  • Yıldırım A. ve Şimşek H. (2013). Sosyal Bilimlerde Nitel Araştırma Yöntemleri. Ankara 2013.
There are 32 citations in total.

Details

Primary Language Turkish
Journal Section Articles
Authors

Seçkin Doğaner 0000-0001-9475-8338

Mehmet Kaplan This is me

Oğuz Özbek

Publication Date December 26, 2018
Published in Issue Year 2018 Volume: 16 Issue: 4

Cite

APA Doğaner, S., Kaplan, M., & Özbek, O. (2018). FITNESS MERKEZLERİNİN İŞLETMECİLİK SORUNLARI VE GELECEĞE YÖNELİK PLANLARI: ANKARA İLİNDE NİTEL BİR ARAŞTIRMA. SPORMETRE Beden Eğitimi Ve Spor Bilimleri Dergisi, 16(4), 246-255. https://doi.org/10.33689/spormetre.498487

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